Stealth Venture Labs

Digital marketing agency and consulting firm

Head of Creative Marketing

Led brand, creative, product marketing and CRM for a portfolio of 40+ clients, from non-profits to DTC e-comm startups to B2B SaaS.

Key Accomplishments

  • Built and launched a full-stack CRM ecosystem for a floral-delivery startup, boosting recurring revenue 6x month-over-month.

  • Drive Uber Eats’ growth in suburban areas where traditional cross-promotion strategies were underperforming. Increased sales 32% with this creative and $0 budget campaign

  • Optimize paid media by pivoting messaging toward nostalgia-loving millennials and turning paid social from a cost center into a revenue engine.

Petal Fox

Create entire CRM ecosystem for floral delivery startup. Activate all CRM owned channels including email, SMS, and push. Optimize landing pages to support paid media effectiveness.

    • Architected CRM ecosystem

      • Introduced aggressive, segment-based promos (cart-abandon tiers, first-box discount, referral hooks) to high-intent shoppers

      • Added “subscription first” modules and reviews to the redesigned landing page

      • Refined messaging for clearer value props and above-the-fold checkout buttons

      • Optimized send-time, audience, and pop-up logic to capture site traffic and nurture leads (15 % offer follow-up, delayed birthday reminders, etc.)

    • Membership conversions

    • Monthly recurring revenue from subscription

    • Landing page conversion rate

    • Email open & click-through rates

    • Unsubscribe / opt-out rate

    • One time purchase conversions and revenue

    • 6X month-over-month revenue within two months of CRM go-live

    • 2X landing-page conversion rate after redesign

6X in MoM revenue

〰️

6X in MoM revenue 〰️

+249 % conversion rate

〰️

+249 % conversion rate 〰️

Reignite peak-season demand and turn deal-seeking parents and gift-givers into long-term Lillypost subscribers.

    • Ran a four-day “60% off first box + free shipping” offer across email, paid social, and on-site banners

      • Urgency / scarcity timers in email & SMS

      • Creative segmented by U.S. vs Canada and lead vs churned audiences

    • Built one-click upsell flow turning single-gift checkouts into recurring plans

    • Daily performance war-room to shift spend toward top-converting channels & creatives

    • E-commerce conversion rate

    • CAC and RoAS

    • Email open / click-through rate

    • New subscriptions vs gift boxes sold

    • 60-day retention & LTV lift

    • +249 % conversion rate

    • -43% CAC reduction during the four-day push

    • Email became #3 traffic source in the U.S. and #1 in Canada, driving a 10.96% CVR

    • Campaign cohort posted +14 % higher 90-day retention vs. prior year

Lillypost: Black Friday / Cyber Monday

3.95x ROAS (up from sub-2.0)

〰️

3.95x ROAS (up from sub-2.0) 〰️

Optimize paid social by pivoting messaging toward nostalgia-loving millennials and turning paid social from a cost center into a revenue engine.

    • Full-funnel audit of Meta & TikTok accounts uncovered Gen Z targeted creative wasn’t resonating or converting

    • Rewrote headlines, hooks, and primary brand story tailored to late-20s/30s millennials; sharpened value props (quality, comfort, exclusives)

    • Iterative test matrix rotated winners into evergreen, killed losers daily, and reallocated budget to top-performing ad sets

    • RoAS

    • CAC

    • CTR

    • Spend

    • Orders

    • AOV

    • 3.95x ROAS (up from sub-2.0) – nearly doubled revenue efficiency

    • +42 % CTR lift on winning millennial-focused creatives

    • Delivered a turnkey copy/creative framework the in-house team now uses for ongoing launches with entire suite of clients

Wildfox

Previous

Your Super
Next

Uber Eats