Most companies fixate exclusively on paid media and wonder why growth keeps stalling…
Your Meta ads are at the mercy of Meta. If you're not investing in brand and lifecycle marketing, you're building on rented ground.
I help companies build brand trust and retention engines that convert users into loyalists, and first impressions into lifetime value. It’s time to future proof your business.
Don’t just rent your growth. Own it.
Build brand loyalty. Unlock scale.
Build brand loyalty. Unlock scale.
Services
The strongest businesses don’t just acquire customers. They nurture them.
Whether you need a one-time audit of your CRM, a full brand overhaul, or ongoing marketing leadership and execution, I offer flexible ways to work together.
Every engagement is backed by 10+ years of experience building brands, optimizing customer journeys, and delivering results for DTC, CPG, lifestyle, and tech companies.
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Sometimes you don’t need more hands, you just need an expert. Ideal for thought-partner brainstorms, CRM or brand focused audits, and messaging reviews.
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Great for go-to-market launches, brand refreshes, and lifecycle builds.
From pre-launch CRM ecosystems to brand positioning, project work gives you expert partnership with a specific end goal. -
Ideal for teams who need ongoing strategic and executional support.
From owning your lifecycle strategy to acting as a fractional Head of Marketing, retainer clients get consistent support, cross-channel alignment, and long-term growth systems that scale.
Allow Me to Introduce Myself
I’m Sonja, the marketer who pairs a good Pinot with a powerhouse playbook. After 10+ years moving brands forward at places like UberEats, Fabletics, and a handful of scrappy startups, I’ve learned one truth: Growth is only real if customers stick around.
I’ve worn the hats of storyteller, brand steward, customer advocate, lifecycle architect, and team coach. Nothing makes me happier than watching a brand message click, an onboarding flow test win, and a revenue chart rise.
Today, I jump in where founders and leaders need both spark and structure. If you’re craving a strategic partner who can uncork creativity, pour over the data, and keep your whole crew in sync, let’s talk.
Where Strategy Meets Execution
Strong brand strategy isn’t just about a moodboard and a mission statement. I help companies define their voice, clarify positioning, and create messaging that actually converts. From complete brand architecture to campaign storytelling, I use consumer insights and creative intuition to build brands people remember. One recent project made a 2x difference is RoAS. Your branding matters.
Brand Strategy
CRM is one of the strongest tools businesses have to generate revenue. It’s shocking how many brands aren’t prioritizing this free channel. I build email, SMS, push, and in-app journeys that increase revenue, boost LTV, and optimize growth. Whether you need a post-purchase flow or a full ecosystem, I can help both strategize and execute your owned channels. One of my favorite lead drip revamps drove conversion up 9% to 13.5% and generated an extra $2 million in revenue!
Lifecycle Marketing
Great products need a point of view and a plan. I turn consumer insights into clear positioning, then lead cross-functional go-to-market launches that deliver real traction. My product marketing projects have led to increasing sales +32% MoM, as well as a GTM launch that led to a #3 ranking in the App Store in the first week of release.
Product Marketing
Alignment powers growth. I step in as a fractional Head of Marketing to mentor teams, manage channel owners, and turn scattered efforts into a single growth engine. I’ve coached and managed squads from five-person startup pods to an eighteen-member global creative team, leveling up skills and ensuring team alignment to achieve goals.